MadBlue projects
Events with the MadBlue stamp
At MadBlue we create and promote our own events: formats that take sport, culture and food out onto the street.
Here are the ones currently running: our own formats, open to the public, with new ones added every year.
MADBLUE PROJECT
Agave y Maíz Festival Mexicano
October 9, 10, 11, and 12, 2026. Puente del Rey, Madrid Río.
Madrid has become the European capital of Mexican cuisine, and no one had said it out loud. Agave y Maíz brings together for the first time the cuisines, spirits, and culture already present in the city, with the support of Casa de México in Spain and the Sello Copil contest. Four days in Madrid Río, as part of Hispanic Heritage Week.
A MadBlue festival, co-produced with Lastlap.
MADBLUE PROJECT
MADRID CORRE EN ESPAÑOL
Madrid, October 11, 2026. Puente del Rey, Madrid Río.
Running is Spain’s most popular sport, and Spanish is the second most widely spoken native language in the world. There are races by city, by brand, and for various causes, but none had ever claimed the language as its territory. Corre en Español was launched in Madrid as part of Hispanic Heritage Week to celebrate the language through running.
A MadBlue production.
Shall we create the next one?
This list will keep growing. If you’re a brand, an institution or a promoter and want to launch a format with us, or join one that’s already up and running, get in touch.