MadBlue Talks

MADBLUE
talks

CONVERSATIONS THAT SHAPE THE FUTURE

In its fifth edition, the focal point of the programming was technology, creativity, innovation and investment, bringing together today’s most influential leaders and experts.

This year’s conferences explored how advances in science, artificial intelligence and new business models are redefining industries and creating unprecedented opportunities.

Through presentations and debates, global challenges and the role of innovation in building the future were analyzed.

Wednesday 08 October 2025

9:30 am - 9:45 am

Welcome and Opening of MadBlue Summit 2025: The Future is Now

Luis Prieto, CEO & Founder MadBlue
Cristina Garmendia, President Mediaset España

  • LOOM AZCA
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9:45 am - 10:00 am

The role of the European Investment Bank Group in financing and promoting innovation and sustainability in Spain and Europe

With European Investment Bank

Paz Guzmán, Senior Economic Advisor European Investment Bank

  • LOOM AZCA
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10:00 am - 11:00 am

Innovation and sustainability as drivers of the future of spanish industry

With LG Electronics, L’Oréal Groupe and Publiespaña

Jaime de Jaraíz Lozano, President and CEO, LG Electronics Spain
Kim Dircks, CDMO, L’Oréal Groupe Spain and Portugal
Davide Mondo, CEO Publiespaña

Moderator: Mónica Sanz, Journalist and News Anchor, Cuatro

  • LOOM AZCA
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11:00 am - 12:00 am

Digital transformation and the future of media: artificial intelligence vs. fake News

With Mediaset Spain and Google

Conchita Díaz Cantarero, Head AI Education for EMEA Google
Marta Reyero, Journalist and News Anchor, Noticias Cuatro
Paco Moreno, Director of News, Mediaset Spain

  • LOOM AZCA
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12:15 pm - 1:00 pm

Innovation and design: towards a new paradigm of sustainable beauty

With L’Oréal Groupe

Ana Jaureguizar, General Manager, Consumer Products Division, L’Oreal Groupe Spain and Portugal
Delia García, Sustainability Director, L’Oreal Groupe Spain and Portugal

Moderator: Mónica Sanz, Journalist and News Anchor, Cuatro

  • LOOM AZCA
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1:15 pm - 2:00 pm

Technology with Purpose: innovation at the service of society

With Fundación ONCE, AMETIC and Telefónica

Jesús Hernández Galán, Director of Accessibility and Innovation, ONCE Foundation
Francisco Ortigüela, President, AMETIC
Ana Cristina Mendiola Gómez, Head of the Experience Design Lab, Telefónica Digital Innovation

Moderator: Mónica Sanz, Journalist and News Anchor, Cuatro

  • LOOM AZCA
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4:00 pm - 4:40 pm

Towards sustainable food: from farm to table

With Nestlé Spain

Carolina Muro, Head of Institutional Relations at Nestlé Spain

  • LOOM AZCA
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4:40 pm - 5:20 pm

Science, innovation and longevity

With Lancôme and L’Oréal Groupe

Eva Pelaez, General Manager, Lancôme Spain and Portugal
Cristina Biurrun, Scientific Director, L’Oréal Groupe Spain and Portugal

Moderator: Mónica Sanz, Journalist and News Anchor, Cuatro

  • LOOM AZCA
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5:30 pm - 6:15 pm

Innovation, technology, and sustainability in purpose-driven business models

With Mediaset Spain and Danone

Silvia Canals, Director of Sustainability at Danone Iberia
Isabel Jiménez, Journalist and presenter, Mediaset España
Mario Rodríguez, Corporate Director General, Mediaset España

  • LOOM AZCA
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6:45 pm - 7:30 pm

Madrid present and future: epicenter of talent and global innovation

With Patio Campus, MOEVE, and the Community of Madrid

Javier López Zafra, President of Patio Campus
Belén Linares, Director of Innovation at MOEVE

  • LOOM AZCA
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6:15 pm - 6:45 pm

Technology for sustainable mobility

With BYD

Alberto de Aza, General Manager of BYD for Spain and Portugal

  • LOOM AZCA
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