01 Madrid · Since 2021

MadBlue

The future isn't written: it's designed, built and experienced. Five years connecting innovation, science, culture, sport and technology.

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02 — Introduction Luis Prieto Moreno, CEO & Founder

Knowledge becomes action

MadBlue is an immersive experience that places visitors at the centre of knowledge and innovation: talks with visionary leaders, disruptive art, cutting-edge startups and interactive experiences.

03 — Five years of evolution

From a conviction to a platform for impact

2019 · Cádiz

Festival Piel de Atún

Luis Prieto's first platform for climate outreach and action.

2021 · Madrid

MadBlue Summit is born

First edition, held at the city's iconic venues.

2021–2025

Consolidation

+215,000 attendees and 185 startups across five editions.

2026 · Hispanidad

International leap

The US as guest country, and the 1st MadBlue Night Race.

04 — Innovation & Technology 185 startups · 95 funds · €150M in talks

Designing the future through technology

From artificial intelligence to biotechnology, through quantum computing and green hydrogen: MadBlue connects innovators, investors and creators.

05 — MadBlue Talks +310 international speakers

Conversations that shape the future

Madrid becomes the epicentre of disruptive thinking: AI and digital ethics, health and longevity, mobility, urban planning and next-generation energy.

Some names from the MadBlue Talks
Carlos Duarte · Sylvia Earle · Ralph Chami · Gunter Pauli · Nacho Dean · Alice Rawsthorn · Olivia Mandle · Belén Viloria · Beatriz Roldán · Rocío Goenechea · Fernando Valladares ·   Carlos Duarte · Sylvia Earle · Ralph Chami · Gunter Pauli · Nacho Dean · Alice Rawsthorn · Olivia Mandle · Belén Viloria · Beatriz Roldán · Rocío Goenechea · Fernando Valladares ·  
Javier Peña · Joaquín Araújo Ponciano · Eduardo Martínez de Pisón · Francesca Thyssen-Bornemisza · Eneko Atxa · Juan Herreros · Emilio Tuñón · Izaskun Chinchilla · Alberto Campo Baeza · Fuensanta Nieto · Ignacio Vicens y Hualde ·   Javier Peña · Joaquín Araújo Ponciano · Eduardo Martínez de Pisón · Francesca Thyssen-Bornemisza · Eneko Atxa · Juan Herreros · Emilio Tuñón · Izaskun Chinchilla · Alberto Campo Baeza · Fuensanta Nieto · Ignacio Vicens y Hualde ·  
Alastair Fuad-Luke · Lorena Escuer · Marta del Castillo · Yngvar Olsen · Íñigo Losada · Conxita Ávila · Jesús Mª Arrieta · Benjamín Lana · Nico Barito · Carmen Huidobro · Belén Hinojar ·   Alastair Fuad-Luke · Lorena Escuer · Marta del Castillo · Yngvar Olsen · Íñigo Losada · Conxita Ávila · Jesús Mª Arrieta · Benjamín Lana · Nico Barito · Carmen Huidobro · Belén Hinojar ·  
Verónica Trapa · Agustín Vitorica · Deborah García Bello · Cristina Garmendia · Conchita Diaz Cantarero · Kim Dirckx · Jaime de Jaraíz Lozano · Paz Guzmán · Belén Linares · Delia García · Alberto de Aza ·   Verónica Trapa · Agustín Vitorica · Deborah García Bello · Cristina Garmendia · Conchita Diaz Cantarero · Kim Dirckx · Jaime de Jaraíz Lozano · Paz Guzmán · Belén Linares · Delia García · Alberto de Aza ·  
06 — Science & Education 350 experts · 110 panels

Exploring the limits of knowledge

Researchers and thought leaders addressing natural capital, marine genetics, the regenerative economy and clean energy.

07 — Madrid Ocean Awards A recognition of talent and commitment

A new paradigm of positive impact

From Carlos Sainz to UNHCR, from the Juan Sebastián Elcano training ship to Fundación Casa de México: honouring those shaping the planet's regeneration.

08 — Art & Culture Manolo Paz · Maider López · Patrick Hamilton

New perspectives for a world in transformation

Immersive installations and sculptures in dialogue with their surroundings: art meets technology and innovation.

09 — Lifestyle & Sport An active city, a creative mind

Movement as an expression of awareness

Sport as a universal language: a driver of social connection and healthy habits.

10 — Music Parque del Oeste · Juan Carlos I · Jardines de AZCA

The rhythm of a new generation of creators

Love of Lesbian, Bebe, Miguel Ríos, Arde Bogotá, Kiko Veneno: concerts turning iconic spaces into meeting points.

11 — Gastronomy Ángel León · Eneko Atxa · Rafa Zafra

Flavours that bring together tradition, creativity and impact

Regenerative cuisine, renewed appreciation for local produce, and culinary creativity applied to sustainability.

12 — Nature River clean-ups · Reforestation · Pollination

Rediscovering and regenerating the environment

MadBlue is rooted in its connection with the environment: hands-on experiences that foster exploration and the regeneration of the natural world.

13 — MadBlue in numbers

Impact, measured

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14 — The origin Fundación Piel de Atún · Luis Prieto (Madrid, 1977)

From a global vision to a platform for impact

Inspired by his time in San Francisco’s startup ecosystem, Luis Prieto returned to Spain to build a movement that brings together knowledge, culture and investment.

15 — The founder Madrid, 1977 · CEO & Founder

From San Francisco to Madrid

Luis Prieto is an entrepreneur with an extensive track record in the corporate world and in San Francisco's startup ecosystem. His time in the US brought him closer to a lifestyle where sustainability and progress went hand in hand — the seed of Fundación Piel de Atún and, later, of MadBlue.

16 — 2026 Edition Innovation, technology and wellbeing

Cities of the future, within the Hispanidad framework

The United States joins as guest country, with the 1st MadBlue – Hispanidad Night Race held simultaneously in Madrid and in a US city.

Guest country: US International night race Health, sport and longevity